It's important to ensure your alt tags and titles describe your image and relate to page content to take full advantage of this SEO boost. This metadata and caption information essentially doubles the opportunity for users to find your website through both web searchers and image searches. When you optimize your images with search-friendly metadata and captions creates more content for search engines to index. Websites with good images rank higher on search engines. Which is more likely to connect with you: a pool builder telling you about their high-end service or pictures of their amazing builds? A company telling you that their candles are modern and fit in with any decor or pictures showing their candles in use? Having product photos prominently displayed on your website allows users to easily imagine your product in their space, making them that much more likely to buy. Showing how your product solves a problem, creates a difference, or just makes life a little easier is more persuasive than just telling them about how life-changing your product or service can be. Images can trigger emotions.Ĭreating an emotional response with your visual elements is a great way to connect with internet users and engage them in your content. Visual information is not only nicer to look at, it's also easier to process. But that doesn't mean that people want to be inundated with text when they visit your website. Words will always be important, especially for conveying any necessary information. Your website should "show" through pictures whenever possible.
One of the pillars of storytelling is "show, not tell." While this traditionally has been used to encourage writers to use description better, it has a more literal meaning in web design. (Pro tip: Make sure they are properly sized for responsive design purposes.) These design elements are crucial for a solid user experience. Why are Website Photos Important?Īside from being a basic web design principle, there are more reasons you want to ensure you have relevant, high-quality images on your website. Carefully chosen photos are essential to connecting with and making your customers feel comfortable on your website. People are visual creatures, especially when they're browsing the internet. While solid web design is crucial to a positive user experience, the images and graphics you use in that design are just as important.
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